In today’s Commerce Anywhere environment, consumers enjoy the ubiquity of information and the freedom to select multiple channels and methods for their transactions. As competition increases, retailers need to create strategies that differentiate them in the market and which provides localized assortments that appeal to their targeted customers, while balancing execution complexity and inventory carrying costs for multiple formats and store sizes.
Category Management addresses these challenges using embedded science to leverage data from multiple data sources in order to create optimized, localized assortments. It achieves this through four complimentary modules.